Niching
Fuck the avatar… do this instead
If you’re just starting out in the coaching world and have taken any business building courses, I am sure you have heard of the “ideal client avatar” concept. BEFORE YOU STOP READING — I hate this exercise and think it sucks… keep reading…. Basically, the idea of the avatar exercise is that you should define…
Read MoreWhat if you choose the wrong niche?
If you’re like the majority of folks who find their way to our content, I’m guessing you’re probably in the process of figuring out all the things for your new business – your niche, your packages, your price point… literally everything. It can be a real mindfuck trying to figure out what the hell you’re…
Read MoreIs your content “like”-worthy or credit-card worthy?
If I had a dollar for every beautifully curated Instagram profile belonging to a broke coach, healer or solopreneur without any clients, I could probably retire tomorrow. Listen, I love a good meme or Reel as much as the next person. Who doesn’t want to be entertained?! But there’s a big difference between meme-worthy content…
Read MoreThe one thing most new coaches aren’t doing (but should be) to bring in clients
Hey new coach! I know you’re super passionate about your work and excited to go out there and sell your coaching services. So you run around telling everyone and their great aunt about your new business: “It’s life coaching! It’s not therapy but it’s similar-ish! It’s about values and purpose and living your best, most…
Read MoreIs The Only Way To Be A Successful Coach To Coach Other Coaches?
Hey, pppssssssttt! Have you heard that the most profitable way to make money as a coach is to coach other coaches? OF COURSE you have, because it’s literally everywhere online, right? I know you’ve seen the pyramid-scheme stuff all over social media, the glamorous shoots, the rags to riches tales, the bajillion dollar courses. I…
Read MoreHow To Filter Out ‘The Noise’ Online & Focus On Your Biz
One of the things I feel like is my duty in this crazy online world, is to make business feel easier for all the suuuuuuper well-intentioned (but highly distractible!) coaches in my community. There’s SO much noise in the online space and a bajillion shiny new things to take you off-course from actually serving clients…
Read MoreHow To Get Clients As A Life Coach
Coaches!! You all sat in coaching school with your phone calculator out, doing some quick math to see how much this new career could bring you, right? Then once you graduated, you started to realize that ummmm…. this isn’t as easy as you thought. So you get to work! You figure you need a logo…
Read MoreThe Most Profitable Coaching Niches
Let me set the record straight: you NEED to have a niche if you’re a life coach and you actually want to make money. There are very few things I say you “need” to do in order to run a successful online business, and niching is one of them. One of the things I…
Read MoreThe most epic marketing post ever
Recently, I put out an “ask-me-anything” request to get questions for my year end review. It was meant to be questions about ME and my business and what happened here this year at Uncaged (narcissist much? lol). I got some great questions, and I sent out that post a few weeks ago.But I also got…
Read MoreHow I found my niche after trying to do all of the things in my business
HUGE EMBARRASSING MOMENT TIME! I have been looking through all my old emails and files from RIGHT before I started Uncaged (about 6 months before I launched). I was digging through all this because my students in Uncage Your Business usually come in with some vague, generic business idea, where they are trying to smoosh…
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